Tag Archives: prosthetics

Texas Scottish Rite Hospital Launches First Brand Campaign in 93-Year History

“Moments” Tells Stories of Real Hospital Patients

DALLAS (Oct. 6, 2014) – Texas Scottish Rite Hospital for Children (TSRHC), one of the nation’s leading pediatric centers for the treatment of orthopedic conditions, today launches its first-ever brand campaign spotlighting real hospital patients. Titled “Moments,” the new multimedia campaign takes the brand in a fresh strategic direction and includes regional television spots created by Dallas independent The Richards Group. In addition to TV, the campaign encompasses radio, out-of-home, digital and print advertising.

“Texas Scottish Rite Hospital has been changing lives for 93 years, and we’re excited to launch our first brand campaign today, which is coincidentally our birthday,” said Mark Bateman, senior vice president of public relations at TSRHC. “Our hospital’s purpose is to give patients back their childhood. What we do best allows our patients to get back to what they do best, and this campaign showcases that in a compelling way.”

Three regional TV spots feature a dancer, football player and horseback rider who are patients at TSRHC. Each spot includes footage of patients receiving treatment at the hospital as children. The archival footage contrasts beautifully with the high-definition cinematography used to portray each patient’s athletic passion, made possible by their treatment at TSRHC.

“Using Texas Scottish Rite patients in our campaign brought authenticity to the hospital’s message,” said Stan Richards, president and CEO of The Richards Group. “By putting the focus on actual patients who overcame adverse circumstances, we can show how each one has gotten back to their childhood, fully recovered and happy, thanks to the good work of TSRHC.”

“At the heart of this project are amazing, talented kids who have overcome so much with the help of Texas Scottish Rite Hospital,” said Jeff Bednarz, director at Lucky 21. “It was truly touching and an honor to get to know these impressive young people and help celebrate their grit and voracity of life through the study of movement. The agency team’s approach was eloquent and simple — juxtaposing candid historical footage of the kids’ treatment with their incredible abilities today. They let the visuals speak for themselves, which is to say: volumes.”

Television Commercials

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Print Ads

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Digital Billboards

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Digital Ads

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Radio Ad

Listen here: Moments Emily Radio

CREDITS

Brand: Texas Scottish Rite Hospital for Children

Campaign: “Moments”

Initial Break Date: October 6, 2014

Agency: The Richards Group

Creative Director: Stan Richards

Art Director: Andy Coulston

Copywriter: Jack Westerholt

Agency Producer: Laurie Shannon

Production Company: Lucky 21

Director: Jeff Bednarz

Post-Production/Audio: Lucky Post

About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Clients include the standard-setting brands of Chick-fil-A, Chuck E. Cheese’s, Fiat USA, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin, Pier 1 Imports, Ram Trucks, and TGI Fridays. Total billings for the agency were $1.352 billion in 2013. The Richards Group can be found at richards.com or on Twitter, @RichardsGroup.

About Texas Scottish Rite Hospital for Children
Texas Scottish Rite Hospital for Children is one of the nation’s leading pediatric centers for the treatment of orthopedic conditions, certain related neurological disorders, and learning disorders such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information, to volunteer or to donate, call 214-559-5000 or 800-421-1121 or visit scottishritehospital.org.

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West Texas A&M Students Help Design New Prosthetic

Young, energetic students at West Texas A&M are making great steps forward in both their chosen field of engineering and in helping their fellow Texans.  A group of four students spent a full semester working on a prosthetic hand designed for patients with Symbrachydactyly (a common hand and foot disorder).

The Idea

TSRHC collaborated with West Texas A&M engineering professor, Dr. Emily Hunt, with the idea of designing a new prosthetic hand.  Guided by Dr. Dwight Putnam of Texas Scottish Rite Hospital for Children, the students took up the project eagerly and were aided through this special project by Dr. Hunt and her 10-year-old daughter Aly who has Symbrachydactyly.

The Design

TSRHC Pediatric Orthopedics

The base design came from a prosthetist from South Africa who posted the design online for any who wished to download for free.  From there, the students worked the design carefully, using common tools including bungee cords, fishing line, and a 3-D printer.  Aly tested drafts of the design and gave the students feedback, helping them understand the needs and preferences of the patients who will actually use the prosthetic.

The design functions through simple muscle movement.  When Aly bends her wrist, the fingers close, when she straightens it, the fingers open.  Aly said it is easy to use and finds it very helpful.  What is even more impressive is that the hand can be produced for a mere $15!

The Human Element

The West Texas A&M students who worked on the project said it was a truly unique and inspiring project.  Engineering students rarely get to work on something that has such a significant impact on actual people with specific needs.

Working with the hospital, Dr. Hunt, and Aly, added a human element that increased the value and importance of their work.  Receiving instant patient feedback and suggestions helped them identify problems, improve the design, and ultimately become more successful engineers.  It was an experience they aren’t likely to forget and their work is sure to bless the lives of thousands of patients to come.

Photo Credit: Sean Steffen – Amarillo Globe News