Last October, we launched our first ever brand campaign titled “Moments.” The new multimedia campaign includes regional television spots created by Dallas independent The Richards Group. In addition to TV, the campaign encompasses radio, out-of-home, digital and print advertising.
We are excited to unveil the second round of commercials, print ads and digital ads.
Autumn-Rose endured nagging hip pain for most of her life before being referred to TSRHC where she was diagnosed with and treated for hip dysplasia. Now she enjoys participating on her high school track team, cheerleading squad and shares her pain-free smile on the pageant circuit as well, where she inspires others who are overcoming medical hardships.
Naturally Courtney’s parents became concerned when she was diagnosed with scoliosis in the 5th grade. But after treatment at TSRHC, the Grand Prairie 14-year-old was able to perfect the back flip that landed her on the freshman cheerleading squad. More importantly, she grew taller than her mom.
Mabeth has been a patient at TSRHC since 2010 after he suffered an all terrain vehicle accident that led to the amputation of his right leg. His resilience was apparent when, two weeks later, he was re-learning to walk with a prosthetic leg that the hospital made for him. Despite the pain, Mabeth was determined to overcome the challenge to walk again AND continue to be a star on the soccer field —and he did.
Where You Can Watch The Commercials
Below are some highlights of where our commercials will be running this season in the Dallas area. Be sure to set your DVRs!
WFAA/Channel 8 – ABC Affiliate
Good Morning America, Good Morning Texas, Morning and evening newscasts.
Holiday Specials: A Charlie Brown Thanksgiving, A Charlie Brown Christmas, Shrek the Halls
KTVT/Channel 11 – CBS Affiliate
CBS morning and evening newscasts, TXA 21 high school football broadcasts. Holiday Specials: CBS Thanksgiving Parade, Rudolph the Red-Nosed Reindeer, Frosty the Snowman/Frosty Returns and Flight Before Christmas.
KXAS/Channel 5 – NBC Affiliate
Holiday Specials: Macy’s Thanksgiving Day Parade, The Wiz! Live.
2016 Olympics: Rio Summer Olympics, Rio Paralympics.
PBS Kids Block
**View more information and other related materials from the “Moments” brand campaign on our website.