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Texas Scottish Rite Hospital Launches First Brand Campaign in 93-Year History

“Moments” Tells Stories of Real Hospital Patients

DALLAS (Oct. 6, 2014) – Texas Scottish Rite Hospital for Children (TSRHC), one of the nation’s leading pediatric centers for the treatment of orthopedic conditions, today launches its first-ever brand campaign spotlighting real hospital patients. Titled “Moments,” the new multimedia campaign takes the brand in a fresh strategic direction and includes regional television spots created by Dallas independent The Richards Group. In addition to TV, the campaign encompasses radio, out-of-home, digital and print advertising.

“Texas Scottish Rite Hospital has been changing lives for 93 years, and we’re excited to launch our first brand campaign today, which is coincidentally our birthday,” said Mark Bateman, senior vice president of public relations at TSRHC. “Our hospital’s purpose is to give patients back their childhood. What we do best allows our patients to get back to what they do best, and this campaign showcases that in a compelling way.”

Three regional TV spots feature a dancer, football player and horseback rider who are patients at TSRHC. Each spot includes footage of patients receiving treatment at the hospital as children. The archival footage contrasts beautifully with the high-definition cinematography used to portray each patient’s athletic passion, made possible by their treatment at TSRHC.

“Using Texas Scottish Rite patients in our campaign brought authenticity to the hospital’s message,” said Stan Richards, president and CEO of The Richards Group. “By putting the focus on actual patients who overcame adverse circumstances, we can show how each one has gotten back to their childhood, fully recovered and happy, thanks to the good work of TSRHC.”

“At the heart of this project are amazing, talented kids who have overcome so much with the help of Texas Scottish Rite Hospital,” said Jeff Bednarz, director at Lucky 21. “It was truly touching and an honor to get to know these impressive young people and help celebrate their grit and voracity of life through the study of movement. The agency team’s approach was eloquent and simple — juxtaposing candid historical footage of the kids’ treatment with their incredible abilities today. They let the visuals speak for themselves, which is to say: volumes.”

Television Commercials


Print Ads

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Digital Billboards

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Digital Ads



Radio Ad

Listen here: Moments Emily Radio


Brand: Texas Scottish Rite Hospital for Children

Campaign: “Moments”

Initial Break Date: October 6, 2014

Agency: The Richards Group

Creative Director: Stan Richards

Art Director: Andy Coulston

Copywriter: Jack Westerholt

Agency Producer: Laurie Shannon

Production Company: Lucky 21

Director: Jeff Bednarz

Post-Production/Audio: Lucky Post

About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Clients include the standard-setting brands of Chick-fil-A, Chuck E. Cheese’s, Fiat USA, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin, Pier 1 Imports, Ram Trucks, and TGI Fridays. Total billings for the agency were $1.352 billion in 2013. The Richards Group can be found at richards.com or on Twitter, @RichardsGroup.

About Texas Scottish Rite Hospital for Children
Texas Scottish Rite Hospital for Children is one of the nation’s leading pediatric centers for the treatment of orthopedic conditions, certain related neurological disorders, and learning disorders such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information, to volunteer or to donate, call 214-559-5000 or 800-421-1121 or visit scottishritehospital.org.

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TSRHC Welcomes Chief Information Officer Les Clonch

Leslie A. Clonch Jr. brings deep experience in the health care field to the position

Leslie A. Clonch Jr., a leader in the development and implementation of health care information systems, joined Texas Scottish Rite Hospital for Children (TSRHC) as vice president and chief information officer.

Les Clonch“At a time when information technology is becoming increasingly critical to high quality health care, the hospital is thrilled to have an IT executive of Les’ caliber on our team,” said Robert L. Walker, president and CEO of TSRHC.

Clonch will provide TSRHC with a strategic and tactical vision that ensures the organization has an information systems infrastructure that supports the pediatric orthopaedic hospital’s world-class patient care, medical education and research.

“I look forward to working with the medical team, administrators and staff to identify ways that information management and technology can best serve our mission of offering the best pediatric orthopaedic care possible,” he said.

Among his duties at TSRHC, Clonch will be leading the hospital’s effort to increase its use of Electronic Health Records to improve patient treatment, develop metrics that better measure the quality, value and outcome of patient care, and create and manage an information systems strategic plan.

He comes from a similar position at the Augusta, Ga.-based University Health Care System, which operates hospitals and nursing facilities serving patients in 25 counties in Georgia and South Carolina.

Before becoming vice president and chief information officer of the University Health Care System in 2011, Clonch was chief information officer at Doctors Hospital at Renaissance in Edinburg, Texas. He has also held executive positions at Parkland Health and Hospital System in Dallas; FirstHealth of the Carolinas in Pinehurst, N.C.; and Wuesthoff Health Systems in Rockledge, Fla.

Clonch holds a bachelor’s degree in computer information systems from Harding University in Searcy, Ark., and a master’s in business administration from the Florida Institute of Technology in Melbourne, Fla. He is a member of the Health Information Management Systems Society and the College of Health Information Management Executives and holds certifications from both organizations.

Kent Rathbun to serve as 2014 Treasure Street Chef Chairman

Mediterranean Restaurant Table - Dinner table outdoorsCuban-style whole roast pig tops chef Kent Rathbun’s farm-to-picnic-table delights for Treasure Street, the annual backyard party benefiting TSRHC. The 19th edition of the signature fundraiser, to be held Thursday under the stars on the hospital grounds, features a slew of offerings from the renowned Dallas restaurateur, live entertainment by the Emerald City Band and extravagant auction items.

Rathbun’s pit-roasted pork will be served with tortillas, toppings and elotes-style smoked corn. His other food stations will offer brisket and chicken sliders, jicama slaw, Grandma Minnie’s Fried Chicken, cream-cheese-and-chive whipped red skin potatoes, grilled seasonal vegetable kabobs, Gulf shrimp and Andouille sausage brochettes and Cajun dirty rice, with s’mores, cobbler and bite-sized treats for dessert.


Don’t miss out on the delicious cuisine from one of Dallas’ finest chefs! Treasure Street is this Thursday, October 16. Tickets are available online at www.treasurestreet.com.

Treasure Street Raffle and Auction Items Preview

Treasure Street, TSRHC’s signature fundraising event, is next Thursday, October 16! As in years past, there will be a raffle, big board, silent auction and a live auction. Take a sneak peek at some of the items below!


Picture 4000Eiseman Jewels has generously donated this years’ raffle item. This beautiful Roberto Coin 18K yellow and white gold cuff bangle with diamonds from the Chic and Shine collection is valued at $5,200.

Premiering at the new Eiseman Jewels in NorthPark Center is an exclusive collection by Roberto Coin. With design roots dating to 1977, Roberto Coin is one of the world’s most respected fine jewelry designers. Known for classic statements of light, shape and color, Eiseman Jewels is proud to add this collection to its burgeoning list of designer offerings.

Purchase raffle tickets online or at Treasure Street for $100 each.

Live Auction

Back by popular demand, the live auction will feature two items that are always most-wanted among Treasure Street attendees; the custom all-terrain hunting buggy and the beautiful Christopher H. Martin painting created with help from TSRHC patients.

Custom Hunting Buggy


Manufactured by John Lannom of Lannom Industries in Fort Stockton, Texas, this hunting buggy is built to navigate rough terrain with a ride that is exciting and fun. Move to the front of the 2-year waiting list and support TSRHC.

For more information or to place your proxy bid for the Hunting Buggy, please visit Heritage Auctions online or call (214) 559-8456.

Christopher H. Martin Painting



This one-of-a-kind painting was created by longtime hospital friend and artist Christopher H. Martin and the patients at TSRHC. For more information, view our post about the Painting Day event.


Silent Auction

Treasure Street will also feature a silent auction with items generously donated from Dallas’ finest restaurants, retailers and more!

View a list of our silent auction donors on the Treasure Street website.

TSRHC Patient Clayton Gives Back

In 2010, at nine years old, Clayton was diagnosed with dermatomyositis, an autoimmune disease. Clayton’s doctor immediately referred him to Texas Scottish Rite Hospital for Children. After four years of treatment, Clayton has recently been able to conclude the last of his medications.

Clayton Davis Donation_02Despite the devastating symptoms and treatment for his condition, Clayton remained uncommonly stoic. His selfless attitude was delightfully clear every night as Clayton began his evening prayer with an appeal to heal the other kids in the hospital.

Clayton recently decided, on his own, to help other patients by contributing his $100 birthday money to TSRHC. Clayton’s remarkable gesture inspired his family and family friends to multiply his donation by hundreds of dollars.  He has designated these gifts to be applied toward dermatomyositis research and sending several kids to one of TSRHC’s camps.

According to Clayton’s family, the TSRHC staff did an incredible job both treating his illness and caring for them as a family. The need to help these kids is great. But, with caring people like Clayton and so many others who have supported the TSRHC over the years, many more young lives can be impacted.

Clayton’s attitude and faith have been a profound inspiration to those around him. His family’s hope is that his mission and his inspiration will continue to spread making an even bigger impact in the lives of these young ones and their families.

Thank you Clayton for your inspiring attitude and for giving back to TSRHC!

This Thursday is North Texas Giving Day!

Give us a hand to help our patients get ahead!  For one day only, a portion of your gift of $25 or more given to TSRHC online at https://www.northtexasgivingday.org/#npo/texas-scottish-rite-hospital-for-children will be matched.  Please join us in giving during North Texas Giving Day on Thursday, September 18th!

About North Texas Giving Day


On September 18, 2014, donations can be made 6 a.m. to midnight to more than 1,600 certified nonprofits listed online. Donations $25 and above will be amplified by $2 million in bonus funds and prizes.

In just five years, North Texas Giving Day, powered by Communities Foundation of Texas, has pumped more than $60 million into the North Texas community. In 2013, Giving Day efforts generated more than 75,000 gifts totaling $25.2 million, benefiting more than 1,350 nonprofits.

Join in this year’s effort between the hours of 6 a.m. and midnight on Thursday, September 18. Make your online donation to TSRHC here! #NTXGivingDay

Texas Scottish Rite Hospital Welcomes 2014-15 Orthopaedic Fellows

Texas Scottish Rite Hospital for Children (TSRHC) is pleased to announce the arrival of the 2014-15 fellows from the Dorothy and Bryant Edwards Fellowship in Pediatric Orthopaedics and Scoliosis:

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L to R: Lise Leveille, M.D.; Franklin Gettys, M.D.; Megan Mignemi, M.D.; Kevin Smit, M.D.; and Lauren Lamont, M.D.

Franklin Gettys, M.D., received a B.S. degree in biochemistry and B.A. degree in chemistry at Virginia Polytechnic Institute and State University, Blacksburg, Virginia. He then earned a medical degree at the University of South Carolina School of Medicine in Columbia, S.C. Dr. Gettys completed his residency in orthopaedic surgery at the Carolinas Medical Center in Charlotte, N.C.

Lauren Lamont, M.D., received a B.S. degree in biology at Stanford University in Palo Alto, Calif. She then earned a medical degree at New York University School of Medicine in New York, N.Y. and completed a residency in orthopaedic surgery at Hospital for Special Surgery, New York, NY.

Lise Leveille, M.D., received a B.S. degree in engineering, Division of Biomechanical Engineering and a B.A. degree in human biology, at Stanford University, Palo Alto, Calif. She then earned a Medical degree at University of British Columbia, Vancouver, B.C. and completed a residency in orthopaedic surgery at University of British Columbia, Vancouver, B.C.

Megan Mignemi, M.D., received a B.A. degree in History, Magna Cum Laude, Phi Beta Kappa, Phi Alpha Theta from Boston College in Chestnut Hill, Mass. She then earned a medical degree and completed her residency in orthopaedic surgery at Vanderbilt University Medical Center, Nashville, Tenn.

Kevin Smit, M.D., received a B.S. degree in Biochemistry and earned a medical degree at University of Ottawa in Ottawa, Ontario, Canada. He completed his residency in orthopaedic surgery at the University of Western Ontario in London, Ontario, Canada.

TSRHC has been training orthopaedic physicians in multiple disciplines of pediatric orthopaedics since launching its fellowship program in 1978. Since then, more than 160 fellows have been through the rigorous program, many going on to become leaders at medical institutions around the country and the world.

The fellowship is part of TSRHC’s history of excellence that includes expert, compassionate care and leading edge research, making the hospital the perfect place for orthopaedic fellows to receive their advanced training.


For additional information, visit our
Training Programs page on our website
or view the e-mag of our Fellows Handbook.

Amelia Earhart Visits TSRHC Patients

Amelia Rose Earhart, the youngest woman to fly around the world in a single-engine plane, visited patients at TSRHC on Monday. Earhart talked about her trip and handed out maps of the route.

RIC_1082The 31-year-old namesake of the famously missing flier was in town to meet with one of her sponsors, Dallas Airmotive. The aircraft repair company is also a hospital donor.

Earhart, a former traffic and weather reporter at the NBC affiliate in Denver, circumnavigated the globe this summer, beginning and ending the journey in Oakland, Calif., in a flight that her predecessor was unable to complete. They are not related.

RIC_1097“Being named after Amelia Earhart was really special for me,” she told NBC 5 News during her TSRHC visit. “Now it’s time to share that story with others and show that your name does not have to be Amelia Earhart, but you can go out and you can fly airplanes and have your own version of adventure no matter what that is.”

Join Us In Our Own Backyard: Treasure Street is October 16

Nothing brings together friends, families and neighbors like a backyard party, especially one that benefits the patients of Texas Scottish Rite Hospital for Children.

TS_TexasMonthlyAdWe hope you’ll join us Thursday, October 16, when we host a celebration as big as the great outdoors — the 19th annual Treasure Street, our signature fundraising event. Stroll the hospital grounds under the strands of twinkling lights, dine on fresh farm-to-picnic-table delights and dance under the stars. Let us treat you to sweet s’mores around a crackling fire and the hospitality of TSRHC, a world renowned pediatric orthopaedic hospital, right here, in your own backyard.

TSRHC is excited to have Janie & Judge Joe Ashmore as the 2014 Treasure Street Honorary Event Chairmen and Rick & Lori Ashmore Peters as the 2014 Treasure Street Event Chairmen.

As far as food and entertainment, Chef Kent Rathbun will serve as the 2014 Treasure Street Chef Chairman and the event will feature special live music entertainment by Emerald City Band!

2012-TreasureStreet-logoPurchase tickets online here.

RSVP and share the event with your Facebook friends! Stay tuned for more updates about this year’s event including auction items and special announcements!


TSRHC Hosts 10th Annual Dallas Sporting Clay Shoot

More than 200 supporters participated in the hospital’s 10th annual Dallas Sporting Clay Shoot at Elm Fork Shotgun Sports last Saturday, August 23. The event has raised more than $200,000 for patient care at TSRHC.

RIC_0616 4x3HAmong the participants was TSRHC patient Jace, a 15-year-old competitive shooter from Kingsbury who finished first among juniors at the event. Jace is one of the top shooters on the Texas 4-H circuit and has aspirations to make the U.S. Olympic shooting team. When a diagnosis of scoliosis threatened to sideline him, Jace received corrective surgery at TSRHC.


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Emily, a 9-year-old Forney patient who has created more than 200 handmade sock monkeys for TSRHC surgical patients through her Emily’s Monkeys program, also attended the clay shoot. In collaboration with Hatco, Inc., Emily donated two hats designed by the company to the event’s live auction, and her father, Josh, brought 24 shooters and dozens of volunteers to be part of “Team Emily.”

Former patient Daniel Massey


Former TSRHC patient Daniel Massey, 41, of Austin also participated in the clay shoot.  Born without arms or legs, Daniel is a role model for anyone facing adversity. You can learn more about Daniel in his patient story video on our YouTube channel.



Thank you to everyone who participated in this exciting event! For more information and photos from the event, visit www.tsrhc.org/clayshoots.

View a photo slideshow from the Dallas Morning News.